Artificial Intelligence is reshaping the future of B2B marketing in the nutraceutical industry — and for Dr. Sybille Buchwald-Werner, it’s more than a passing trend. It’s a return to her scientific roots.
Her latest article, “AI – Breaking Down Barriers: How AI Can Transform Nutraceutical B2B Marketing,” co-authored with Gaby Perfahl (Pharma Performance), has just been published by tks | publisher, event organiser, media agency in the newest edition of AgroFOOD Industry Hi Tech. The piece explores how generative AI enables nutraceutical brands to better understand their markets, tailor communication, and accelerate go-to-market strategies — even in complex fields such as women’s metabolic health during menopause.
Dr. Sybille’s journey with AI began more than two decades ago, during her PhD research in molecular modelling, where she used algorithms and quantum physics — what we now call AI — to design drug molecules. Today, that same passion drives her to apply AI to strategic marketing and innovation, including:
Scientific market segmentation and data-based storytelling
Smarter clinical research design and interpretation
Product positioning built on scientific credibility and relevance
Together with her co-author, Dr. Sybille demonstrates how AI can bridge the gap between science and strategy, helping ingredient brands enhance both innovation and communication.
Join the conversation:
Dr. Sybille will be attending Vitafoods Europe in Barcelona (20–22 May) — connect with her to discuss how AI can power your ingredient brand strategy or explore opportunities for collaboration.
Don’t miss the upcoming AI & Nutraceuticals Workshop at #NFBD, co-led by Pelin Wood Thorogood and Dr. Sybille, where they will share practical insights and tools for applying AI in the nutraceutical space.
A special thank you to Gayle De Maria and AgroFOOD Industry Hi Tech for featuring this perspective and highlighting the potential of AI in shaping the next generation of B2B nutraceutical marketing.
